Retargeting is an essential strategy for optimizing conversion and re-engaging users. Here’s how Dédale can help you maximize the effectiveness of your retargeting campaigns.

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What is retargeting?

Retargeting consists of sending personalized emails to users based on their previous behavior or actions, with the aim of encouraging them to complete a desired action. Examples include:
  • Close to the end of the contract: Offer discounts or special offers close to the end of the contract to encourage renewal,
  • Repeat visits: Encourage users who frequently visit a page to take action,
  • Browsing without purchase: Propose personalized offers or recommendations to users who have browsed the site without making a purchase.

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Examples of how to use Dédale for retargeting

  • Create an email template reminding users the list of items they’ve left in their shopping cart. Add product images, descriptions and calls to action to encourage purchase,
  • Personalized recommendation email: Send emails containing product recommendations based on items users have previously viewed or purchased,
  • re-engagement emails: Design email templates to re-engage users who haven’t visited your site in a while. Propose special offers or new products to entice them to return.