What is retargeting?
Retargeting consists of sending personalized emails to users based on their previous behavior or actions, with the aim of encouraging them to complete a desired action. Examples include:- Close to the end of the contract: Offer discounts or special offers close to the end of the contract to encourage renewal,
- Repeat visits: Encourage users who frequently visit a page to take action,
- Browsing without purchase: Propose personalized offers or recommendations to users who have browsed the site without making a purchase.
Examples of how to use Dédale for retargeting
- Create an email template reminding users the list of items they’ve left in their shopping cart. Add product images, descriptions and calls to action to encourage purchase,
- Personalized recommendation email: Send emails containing product recommendations based on items users have previously viewed or purchased,
- re-engagement emails: Design email templates to re-engage users who haven’t visited your site in a while. Propose special offers or new products to entice them to return.